How Kraft Heinz is Using Digital Twins to Transform Engineering, Maintenance, and EHS
- capturenow360
- Apr 29
- 2 min read

In the race toward smarter, more agile manufacturing, Kraft Heinz has taken a major leap forward by adopting digital twin technology—built in partnership with our team and powered by NavVis. The result? A more efficient, collaborative, and safe operational environment across their facilities.
Solving Real-World Engineering Problems with Digital Twins
For engineering teams, one of the most persistent challenges is the uncertainty of physical space. Traditional CAD models are static and often disconnected from the reality on the factory floor. By integrating these CAD models into rich, accurate point clouds captured using NavVis technology, Kraft Heinz has been able to:
✅ Validate space feasibility before making any equipment moves.
✅ Check for clashes or clearance issues during early design stages.
✅ Ensure sufficient space is available for maintenance and inspection access.
✅ Analyze material handling paths within real-world constraints.
This integration has turned what used to be an error-prone guessing game into a precise, confident decision-making process.
Beyond Engineering: A Digital Twin for the Whole Operation
The impact of the digital twin initiative goes well beyond the engineering team. Several other functions across Kraft Heinz are now benefiting in tangible ways:
🛠Maintenance
Technicians can now integrate the digital twin into their daily routines. By navigating the point cloud, they access virtual replicas of equipment that include embedded documentation and metadata. This minimizes guesswork and speeds up routine inspections or troubleshooting.
🧯 Environmental, Health, and Safety (EHS)
By tagging equipment and control panels within the digital environment, Kraft Heinz can deliver virtual safety training to staff. This allows new team members to explore the plant layout, understand safety zones, and get familiar with equipment locations—all without setting foot on the shop floor.
🚚 Logistics and Project Planning
Planning projects and moving materials has become significantly easier. Teams can virtually walk through the plant layout, map out routes, and validate assumptions before executing changes on-site.

What This Means for the Future of Manufacturing
Kraft Heinz’s adoption of digital twins marks a shift toward data-driven spatial intelligence—where virtual models directly inform real-world decisions. As digital twin adoption matures, we expect to see further gains in productivity, safety, and cross-functional collaboration.
If you’re considering bringing digital twins to your organization, Kraft Heinz’s story is a compelling example of how to start small, solve real problems, and scale strategically.